Maximize Adsense Revenue

These Tips and Tricks to maximizing adsense revenue are personal things that we've tried that have drastically improved our earnings. Set up some new channels, and try out one or more of these methods to make more with Adsense.

Color Try blending, try ads that stand out, try ads that stand out and blend. Set up three channels, one for each. The first will be, for example "blended leaderboard site 'A'," the second will be "standout leaderboard site 'A'," and third "blend/standout leaderboard site 'A'" or similar channel names. Take a week or so to test each channel, or until you feel you have seen enough stats for each channel. Pick the winner and go with it. Then when you think it is optimized completely, test, test again. Try using the color rotation tool. Test minor variations in color, and test major color rotations. Using rotating colors may be the answer to your forum's, or blog's ad blindness problem. A lot of times sites with many return visitors will see dips in Ctr due to the ads just not sticking out enough.

Placement You just gotta test and see. There is no way for me or anybody else for that matter, that can just say "Yep... you gotta put the ads 240 pixels from the top, 280 pixels from the left." It's impossible to know, every site, every page for that matter, will have placements that out perform different spots. Please just take the Google Heat Map into consideration when starting your testing. Remember that have a huge database to use as their sample size, when they come up with the statistics that equate the heat map.

Ad formats Oh the choices... should I go with the medium rectangle or the half banner. Should I show only images in my bottom left nav, or should I go with text only on my leaderboard. You have some decisions to make. With 200 channels to use up, you should be doing some major testing. There is not just one "right" format to choose. There just is one that makes more than the rest, so get testing. Hint: I personally would go with text and image ads now, as the ad spots compete with each other for the highest paying/performing ads.

More/Less Ad Units eCPM will rise if you have less ads on a page, that is if Ctr stays constant. In the long run it will pay to have fewer, rather than more ads. As with the rest of these hints, do test for yourself to see.

Adlinks Make a new channel for them, and test away. With the new horizontal adlinks, you should be able to test at least 3-4 different locations/formats that fit your site.